V V Rouleaux was started in 1990 and quickly became the destination for designers and decorators, lovers of colour, and texture and anyone looking for inspiration. They supply over 5000 luxury ribbons, tassels, braids, flowers, feathers, cords, and other trimmings in 100 colours. It is no wonder why it is one of London’s favourite specialty shops.
It is a feast for the eyes! I stopped by briefly to get a little button for a wedding outfit, and before I could say ‘silk tafetta,’ I had more than I could carry and had invented a dozen new projects.
If you are planning to visit London, or haven’t ever been, there is no excuse for missing it. It is a shop that welcomes all (and can get a bit crowded on weekends with tourists and designers alike). And it is just a shop that shouts fun. With feathers and millinery, and more. And if you know exactly what you are looking for, then you can also shop from their online store too.
The staff are always happy to help and the two floors of notions and haberdashery can be a bit overwhelming, so don’t hesitate to ask for help. It goes without saying that customisation for cool kids, treats for teenagers, and sweet touches for wee ones are all found here, as both the inside of the gifts and the wrapping too!
And if you go online to get inspiration, you can also sign up for seasonal classes!
102 Marylebone Lane
London W1U 2QD
MON & TUE: 9:30AM-6PM
FRI & SAT: 9:30AM-6PM